Category Archives: Realtor

Make Your Home Stand-out When Selling

When selling your home you need to highlight its strengths and focus on its features. Here’s a list of places to start:

1. Make a lasting first impression – Curb appeal is extremely important. Make sure your lawn and shrubbery are neatly trimmed. The front door should be clean and dust free. If it needs a fresh coat of paint, then paint it.

2. Don’t hesitate to decorate – Faded walls and worn woodwork won’t sell your home. A small investment in paint will do wonders.

3.  Let the sun shine in – Open drapes and curtains. Clean the windows. Home buyers are drawn to bright, cheery interiors.

4. Bathrooms are big sellers – Make bathrooms shine. Clean the sinks and toilets thoroughly. Re-caulk vanity tops and tile as needed. Make sure that you are displaying fresh neatly folded towels.

5. Wake up your bedrooms – Remove excess furniture. Use colorful sheets and bed spreads. Open the drapes and let the light in.

6. Pay close attention to the details – Loose door knobs, sticking drawers, wobbly hinges and stuck windows can all cost you the sale.

7. Call the plumber – Have those leaky faucets fixed. Make sure the drains are running free and clear. Clean those rust stains from the tub and bowls.

8. Buyers love big closets – They look even bigger when they are clean, neat and well organized. Remove as much as possible. Either give it away or place it in storage.

9. Lighten up – By day let the sun shine in. By night turn on all lighting in advance of  showings. Make sure that you replace any bulbs that are not working. Add accent lighting to wall hangings, fireplaces and other unique features of the home.

10. Leave it to the professionals – Let your REALTOR® handle the showings and negotiations. They’ve been carefully trained and will look out for your best interest.

Here’s What an Agent Says About Ferguson Realtors

I have worked for Ferguson Realtors for 16 years and they have promoted, supported and help grow my professional career in real estate. Ferguson Realtors is always on the cutting edge of technology with high quality video, photos, websites and creative ideas in advertising to get homes Sold! Their ethics and integrity, that is the Ferguson name, is also unparalleled in the business. Ferguson Realtors has a personable and friendly atmosphere to work in, while being one of the leading Realtors in the industry. Ferguson Realtors is a company that I am proud to say that I hold my license with and plan to continue my career with for years to come.

Come Join Us at Ferguson Realtors

We offer our agents:
•No franchise fees
•Signs and copies at no charge
•Choice of commission plans
•Listings promoted on over 50 high traffic internet domains
•State-of-the-art visual marketing
•High quality on-line training at no charge
•Company generated business
•Managing broker with over 50 years of experience
•Member of Leading Real Estate Companies of the World

Go to www.TopofKnox.com to find out more.

Avoid These Costly Mistakes When Selling Your Home

Here are seven things that a seller should avoid when selling their home:

1. Putting the home on the market before it’s ready – Make sure you have the home in top notch condition and free of clutter. Impressions are everything when selling, so get yours ready before putting it up for sale.

2. Over improving for the neighborhood – When making improvements to your home, be careful not to go overboard. You want to keep your home’s size and materials used similar to the other homes in your immediate area. 

3. Pricing the home based upon what the seller wants to net – Following this practice will almost always lead to failure. If a home is not priced in-line with other similar homes, then it will receive few if any showings, and will attract mostly low ball offers. After a while the home will become what is termed as “market worn”.

4. Hiring an agent based on non-business factors – Make sure that your hiring the best person for the job and not a friend or family member who’s in the business.

5. Getting emotionally involved in the sale of the home – Once you decide to sell your home you need to become emotionally unattached to the house, it’s now a commodity and it needs to be treated as such.

6. Trying to cover up problems and not disclosing them – Most states require a written seller property disclosure report that you as the seller must complete as part of the selling process. Make sure that you complete this form with great care and detail. If you don’t properly disclose an issue that you have knowledge of, then you open yourself up for possible liability at a later date.

7. Not getting everything in order before selling – Research such things as new financing, terms of your existing mortgage, market conditions and etc. By having a better understanding the process and what to expect, you can hopefully sell your home and purchase a new one with less stress and fewer hassles.

What’s a Real Estate Career Like?

As one works each day in real estate, every day is a new day. Boredom is not an option and meeting new people is a must. In addition, real estate agents gain invaluable skills such as marketing, sales, operations, negotiations and networking. Most real estate agents operate as independent contractors, which mean they decide their own business model and set their own schedule.

Working at a local real estate firm adds value to the community by helping fellow residents and new neighbors realize their dream of home ownership. Not only can it be personally rewarding, but practicing real estate is also a great way to network and meet new people in the community.

If you think that you might be interested in a real estate career, go to www.TopOfKnox.com to find out more.

Tips for Choosing the Right Real Estate Agent

Buying real estate is complex, and it’s important for you to select an agent who is competent, honest and knowledgeable, and will represent  your best interests throughout the entire process of either buying or selling a property.

Here are some key areas to look for when selecting an agent:

Experience
Ideally you want an agent who works in the business on a full time basis, and closes at least five to ten sales per year. The more closings an agent has under their belt, the better prepared they will be to help you through the many twists and turns of a real estate transaction.

Time to work with you
You want an agent that will spend the time with you that will be needed. If an agent seems too busy, maybe you should look for one that’s less busy.

Location
Generally you will be better served if you pick an agent that has sold a number of properties within your neighborhood. They will be most familiar with the property values and issues unique to your neighborhood. Additionally they will often have a pool of prospective buyers that are interested in the area.

Help you protect yourself
You want to pick an agent that will help you to make smart decisions. This agent should be well-versed enough to advise you on a number of issues, such as, financing, negotiations, inspections, closing and etc. 

Someone you feel comfortable with
The working relationship between you and your agent will be one that will usually last several months from beginning to end, so make sure you feel comfortable with who you choose. 

Here’s How Most Buyers Find a Real Estate Agent

Most buyers find their real estate agent in one of the following ways (listed from most common to least common):

1. Referred by a friend, relative or neighbor

2. Website

3. Used agent previously

4. Saw contact info on a For Sale or Open House sign

5. Meet agent at an open house

6. Referred by another agent

7. Personal contact by agent

8. Employer or relocation company referral

9. Office walk-in

10. Internet search engine

Source: National Association of Realtors®

Most For Sale By Owners Lack Success

Selling a home For Sale By Owner (FSBO) is not an easy task, that’s why most FSBO’s end up hiring a REALTOR®. Nationally the success rate of FSBO’s is very low. Over 80% of all FSBO’s end up hiring a REALTOR® to get their home sold in the end.

Why is it so hard to sell without a REALTOR®?

1. Determining the right listing price – Pricing a property correctly is probably the most important step when placing your home up for sale. If your home is not priced right, then you stand a slim chance of selling in a competitive market. A REALTOR® will have access to the sales data, plus their experience to best advise you on a proper listing price.

2. Buyer’s want your commission savings – One of the things most sellers don’t understand when deciding to go the FSBO route, is that many buyers know you are marketing you own home in order to save the commission, and they want a part of that savings. Many of the buyers will take 5% right off the top regardless of whether the home is priced well or not.

3. Availability for showings – It’s hard for many homeowners to be available to show their home at the time buyers want to look. Buyers can come at all hours of the day and night. Most serious buyers are looking at a number of homes within a given time period and are not willing to rearrange their schedule to accommodate an unworkable seller. One advantage of having a REALTOR® is they can take care of all showings, thus freeing you up to keep your life as normal as possible during the selling process.

4. Showing to unqualified buyers – It’s a waste of your time and the buyers if they are unable to obtain the financing needed to complete the purchase. If a REALTOR® is involved, in most cases only pre-qualified buyers will be looking at your home.

5. Negotiations & inspections – This is an area where an inexperienced seller can put their self at great risk. When your dealing directly with the buyer you can be put of the spot with answering questions and making decisions without thinking them over carefully. You might unknowingly commit to something without understanding all of the cost and time considerations. Negotiating buyer inspections on your home can be tricky as well. These are areas were a REALTOR® will look out for your best interest.

While it’s not impossible to sell your home on your own, you can see there are many pitfalls along the way if your not experienced. By hiring a REALTOR® studies have shown that you will usually sell your home for a higher price, and you will have someone on your side to make the process much easier.

Considering a Real Estate Career?

As one works each day in real estate, every day is a new day. Boredom is not an option and meeting new people is a must. In addition, real estate agents gain invaluable skills such as marketing, sales, operations, negotiations and networking. Most real estate agents operate as independent contractors, which mean they decide their own business model and set their own schedule.

Working at a local real estate firm adds value to the community by helping fellow residents and new neighbors realize their dream of home ownership. Not only can it be personally rewarding, but practicing real estate is also a great way to network and meet new people in the community.

If you think that you might be interested in a real estate career, go to www.TopOfKnox.com to find out more.

REALTORS®’ Code of Ethics

The REALTORS®’ Code of Ethics was established in 1913 by the National Association of REALTORS®. It’s a set of rules that were established to raise the standards of professionalism and service in the real estate industry. The rules are divided into three areas: 1) a broker’s duties to his clients, 2) a broker’s duties to his fellow brokers and 3) a broker’s duties to the public. The current Code of Ethics contains seventeen articles.

Over its one hundred year history, the Code of Ethics has been amended and revised to keep up with the changing times. Local REALTOR® Associations are charged with enforcing the Code of Ethics and handing down punishment to those found to be in violation of one or more of the articles.

To keep REALTORS® up to date on the Code of Ethics, the National Association of REALTORS® requires all REALTORS® to take a training course on the subject every four years.

In recognition and appreciation of their obligations to clients, customers, the public, and each other, REALTORS® continuously strive to become and remain informed on issues affecting real estate and, as knowledgeable professionals, they willingly share the fruit of their experience and study with others.

Source: National Association of REALTORS®